Customers

Trusted by the world’s largest teams

Get inspired, learn and read first-hand feedback from teams around the globe on how they are getting value from Dovetail.

Customer stories

23


Atlassian champions the customer at a global scale with Dovetail

Atlassian’s world-class research teams set the standard when it comes to customer closeness. Here’s how Dovetail helps

Software

Australia

7,000+

Atlassian champions the customer at a global scale with Dovetail

Okta securely scales customer insights across 30+ teams

Okta leverages insights at scale to build a world-class authentication tool—all with security and functionality front of mind.

Security

America

6,000+

Okta securely scales customer insights across 30+ teams

Uniqa conducts five times more customer research using Dovetail

Dovetail helps the Digitalisation & Innovation department drive process forward at Uniqa, one of Europe’s largest insurance providers.

Insurance

Europe

6,000+

Uniqa conducts five times more customer research using Dovetail

Dovetail helps Canva empower the world to design, one customer insight at a time

The research specialty at this online design and publishing tool uses Dovetail to achieve their mission of empowering the world to design.

Software Development

Australia

2,000+

Dovetail helps Canva empower the world to design, one customer insight at a time

Intrepid restructured their insights and are involving more team in Dovetail

The world’s largest provider of adventure travel experiences uses Dovetail to store and analyze research data from a rapidly growing user experience team

Travel

Australia

1,800+

Intrepid restructured their insights and are involving more team in Dovetail

Zapier’s 1,000+ team members have tens of hours back weekly thanks to Dovetail’s centralized insights hub

Learn how Zapier centralizes customer data and stays connected across their fully remote organization with the help of Dovetail.

Software Development

America

1,000+

Zapier’s 1,000+ team members have tens of hours back weekly thanks to Dovetail’s centralized insights hub

You’re in good company

You’re in good company

Sherif Mansour

Atlassian

I’ve been involved in software research projects for nearly 12 years. This process is often incredibly messy, tedious and highly intensive (in terms of labor). You’re living in sticky note hell and it’s even more challenging to do this as a remote team. The one thing Dovetail does an incredible job at is making it easy to aggregate qualitative research, identify trends and produce reports quickly without all that manual work.

Ewelina Szczepaniak-Wenting

Netguru

Dovetail makes it so easy to create insights for our clients and stakeholders. We’re able to show rather than tell our findings in a beautiful and digestible format, and we’ve heard feedback from our stakeholders that they’re actually excited to see our insights, which is so impactful.

David Turell

Harvard Business Publishing

When we started using Dovetail, it was for our User Experience team, because that's where the research was happening across different agile teams. And as we've grown the projects inside of Dovetail, we've grown awareness in the organization. Now, more people are interested in participating and using it. It's a nice ability for people outside of the core team to actually contribute research to the larger organization.

Matt Hinds

SafetyCulture

Being able to have a source of truth and get everyone on the same page quicker is an absolute game changer for someone like a product manager whose entire role revolves around that.

Jules Lipman

SafetyCulture

Everything’s in the one place and the team only needs to remember one link. It’s absolutely our tool end-to-end. I don't know what we’d do without it actually.

Natasha Wolf

SafetyCulture

Anyone in the team can dive into your research space, access the same data, see the volume metrics around different kinds of requests, and view customer interviews. This means that they deeply understand the problems they’re solving in a way that just giving them a feature request doesn’t accomplish

Ria Chan

SafetyCulture

Dovetail is a central place to find out about all the research that’s been done in a product area. You can get a holistic view of everything that our customer has said about us: What’s great about us, what’s not great about us, what we can do to improve, and where those gaps and opportunities are. I think that’s awesome.

Sonja Bobrowska

UNIQA

Dovetail is versatile, reliable, and beautiful. It supports different styles of research and is pleasing to the eye, which should not be underestimated when working with a tool on a daily basis! The Dovetail team regularly seeks out and uses customers’ feedback, optimizing the tool and delivering more value with each update. Dovetail is not just a tool – the community built around it is ready to support newbies and experienced users alike. We, the Research team at UNIQA, love it and cannot imagine doing our jobs without it!”

Benjamin Jackson

Hear Me Out

I love how easy Dovetail makes tagging and analyzing lots of interview transcripts. The interface is fast and responsive, and I’m able to get more data and insights because of how well the tool fits into my workflow.

Becky White

Canva

Dovetail brings everything into one place. Everyone in the product team can easily go in and view research sessions. It makes everything less chaotic, more organized, and the research team less stressed.

Craig Boustred

Canva

Transcription is a game changer. There aren’t many effective transcription tools out there so just being able to upload a video into Dovetail, have it all transcribed, and work your way through the data has tightened our process and made it a lot more efficient.

Julianna Lynch

Kickstarter

Transcription is AWESOME. The tagging feature is well-thought-out. Even the smaller details, like using colors, really helps everything stay organized. Dovetail is an amazing tool and I really enjoy using it.

Roy Olende

Zapier

I can hop into Dovetail at any time and see what’s going on with the UX research or product teams, what our customers are saying, and see exactly when insights are being published. This helps relate the work we have done in the past or what we could be doing in the future—without doubling up work. For me, Dovetail is a really simplified way of getting context really quickly.

Chris Hexton

Vero

Since adopting Dovetail, we've got one place to put all those (customer) conversations and that's meant that more of the right people are able to watch direct customer feedback. And that's been a huge help for ensuring everyone is close to the customer and really understanding their problems.

Lyena Fi

Eucalyptus

Our product-led engineers have said they’ve found Dovetail really valuable. After being on customer calls, they’re able to make decisions that cater to our customers to surprise or delight more when they’re building a feature.

Natalie Rowland

Atlassian

Simply put, Dovetail enables collaborative work. It also gives us the opportunity to use, analyze, and re-use data to pull together stories, which is time-saving and really valuable.

Elle Beebe-Tron

Change.org

The features offered are amazing. Analysis and repository is something I wish I knew about, or had access to, earlier in my research career.

Marc Hofmann

sevDesk

Thanks Dovetail for helping me drive customer understanding in my product team and making my job as a solo researcher better.

Sherif Mansour

Atlassian

I’ve been involved in software research projects for nearly 12 years. This process is often incredibly messy, tedious and highly intensive (in terms of labor). You’re living in sticky note hell and it’s even more challenging to do this as a remote team. The one thing Dovetail does an incredible job at is making it easy to aggregate qualitative research, identify trends and produce reports quickly without all that manual work.

Ewelina Szczepaniak-Wenting

Netguru

Dovetail makes it so easy to create insights for our clients and stakeholders. We’re able to show rather than tell our findings in a beautiful and digestible format, and we’ve heard feedback from our stakeholders that they’re actually excited to see our insights, which is so impactful.

David Turell

Harvard Business Publishing

When we started using Dovetail, it was for our User Experience team, because that's where the research was happening across different agile teams. And as we've grown the projects inside of Dovetail, we've grown awareness in the organization. Now, more people are interested in participating and using it. It's a nice ability for people outside of the core team to actually contribute research to the larger organization.

Matt Hinds

SafetyCulture

Being able to have a source of truth and get everyone on the same page quicker is an absolute game changer for someone like a product manager whose entire role revolves around that.

Jules Lipman

SafetyCulture

Everything’s in the one place and the team only needs to remember one link. It’s absolutely our tool end-to-end. I don't know what we’d do without it actually.

Natasha Wolf

SafetyCulture

Anyone in the team can dive into your research space, access the same data, see the volume metrics around different kinds of requests, and view customer interviews. This means that they deeply understand the problems they’re solving in a way that just giving them a feature request doesn’t accomplish

Ria Chan

SafetyCulture

Dovetail is a central place to find out about all the research that’s been done in a product area. You can get a holistic view of everything that our customer has said about us: What’s great about us, what’s not great about us, what we can do to improve, and where those gaps and opportunities are. I think that’s awesome.

Sonja Bobrowska

UNIQA

Dovetail is versatile, reliable, and beautiful. It supports different styles of research and is pleasing to the eye, which should not be underestimated when working with a tool on a daily basis! The Dovetail team regularly seeks out and uses customers’ feedback, optimizing the tool and delivering more value with each update. Dovetail is not just a tool – the community built around it is ready to support newbies and experienced users alike. We, the Research team at UNIQA, love it and cannot imagine doing our jobs without it!”

Benjamin Jackson

Hear Me Out

I love how easy Dovetail makes tagging and analyzing lots of interview transcripts. The interface is fast and responsive, and I’m able to get more data and insights because of how well the tool fits into my workflow.

Becky White

Canva

Dovetail brings everything into one place. Everyone in the product team can easily go in and view research sessions. It makes everything less chaotic, more organized, and the research team less stressed.

Craig Boustred

Canva

Transcription is a game changer. There aren’t many effective transcription tools out there so just being able to upload a video into Dovetail, have it all transcribed, and work your way through the data has tightened our process and made it a lot more efficient.

Julianna Lynch

Kickstarter

Transcription is AWESOME. The tagging feature is well-thought-out. Even the smaller details, like using colors, really helps everything stay organized. Dovetail is an amazing tool and I really enjoy using it.

Roy Olende

Zapier

I can hop into Dovetail at any time and see what’s going on with the UX research or product teams, what our customers are saying, and see exactly when insights are being published. This helps relate the work we have done in the past or what we could be doing in the future—without doubling up work. For me, Dovetail is a really simplified way of getting context really quickly.

Chris Hexton

Vero

Since adopting Dovetail, we've got one place to put all those (customer) conversations and that's meant that more of the right people are able to watch direct customer feedback. And that's been a huge help for ensuring everyone is close to the customer and really understanding their problems.

Lyena Fi

Eucalyptus

Our product-led engineers have said they’ve found Dovetail really valuable. After being on customer calls, they’re able to make decisions that cater to our customers to surprise or delight more when they’re building a feature.

Natalie Rowland

Atlassian

Simply put, Dovetail enables collaborative work. It also gives us the opportunity to use, analyze, and re-use data to pull together stories, which is time-saving and really valuable.

Elle Beebe-Tron

Change.org

The features offered are amazing. Analysis and repository is something I wish I knew about, or had access to, earlier in my research career.

Marc Hofmann

sevDesk

Thanks Dovetail for helping me drive customer understanding in my product team and making my job as a solo researcher better.

David Turell

Harvard Business Publishing

When we started using Dovetail, it was for our User Experience team, because that's where the research was happening across different agile teams. And as we've grown the projects inside of Dovetail, we've grown awareness in the organization. Now, more people are interested in participating and using it. It's a nice ability for people outside of the core team to actually contribute research to the larger organization.

Natasha Wolf

SafetyCulture

Anyone in the team can dive into your research space, access the same data, see the volume metrics around different kinds of requests, and view customer interviews. This means that they deeply understand the problems they’re solving in a way that just giving them a feature request doesn’t accomplish

Benjamin Jackson

Hear Me Out

I love how easy Dovetail makes tagging and analyzing lots of interview transcripts. The interface is fast and responsive, and I’m able to get more data and insights because of how well the tool fits into my workflow.

Julianna Lynch

Kickstarter

Transcription is AWESOME. The tagging feature is well-thought-out. Even the smaller details, like using colors, really helps everything stay organized. Dovetail is an amazing tool and I really enjoy using it.

Lyena Fi

Eucalyptus

Our product-led engineers have said they’ve found Dovetail really valuable. After being on customer calls, they’re able to make decisions that cater to our customers to surprise or delight more when they’re building a feature.

Marc Hofmann

sevDesk

Thanks Dovetail for helping me drive customer understanding in my product team and making my job as a solo researcher better.

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